Job Description

Job Title: Account-Based Marketing Manager

Company: Instructure

Years of Exp: 5–7 years (with 2+ years in ABM)

Location: US-Remote

Role Type: Full-Time

Salary: As per industry standards / Not disclosed

Eligibility:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• 5–7 years of B2B marketing experience
• Minimum 2 years of hands-on experience managing ABM programs in a SaaS/software environment
• Experience in EdTech is strongly preferred

Role Overview:

We are looking for a strategic and data-driven Account-Based Marketing (ABM) Manager to lead high-impact campaigns targeting key business and government accounts. The role involves designing personalized marketing strategies, collaborating with cross-functional teams, and leveraging marketing technologies to drive engagement, pipeline growth, and revenue outcomes.

Key Responsibilities:

• Design and execute 1:1, 1:few, and 1:many ABM campaigns
• Deliver personalized experiences via email, paid media, content, and direct mail
• Use tools like Demandbase, Marketo, and Outreach for campaign orchestration
• Develop targeted messaging aligned with buyer journeys and intent data
• Manage campaign budgets, timelines, and experimentation initiatives
• Partner with sales, SDRs, customer success, and marketing teams
• Align campaigns with business goals such as pipeline generation and account expansion
• Ensure seamless integration using Salesforce, Marketo, and Outreach
• Work with marketing ops to build dashboards in Tableau/Demandbase
• Use Asana for project management and workflow visibility
• Define and track KPIs (engagement, pipeline influence, revenue contribution)

Skills and Qualifications:

• Strong expertise in ABM platforms like Demandbase
• Hands-on experience with Marketo, Salesforce, Outreach, and Tableau
• Excellent analytical and data interpretation skills
• Strong communication and stakeholder management abilities
• Ability to manage multiple campaigns and priorities effectively
• Creative thinker with a test-and-learn mindset
• High level of collaboration and adaptability