Job Description

Job Title – Manager Marketing Media

Company - Tavant

Years of Exp – 10 – 15 Years

Location – Bangalore, Karnataka, India

Role Type – Full-Time Role

Salary – As per industry standards

Eligibility –

• Bachelor’s degree in Marketing, Business Administration, or related field
• MBA in Marketing preferred
• 8+ years of experience in strategic marketing and branding within the IT services industry
• Proven experience in analytics-driven marketing, PR management, and strategic partnerships
• Strong experience in developing and positioning technology brands, especially in Data, AI, and Analytics services

Role Overview –

Tavant is looking for a Senior Marketing Executive to lead branding and strategic marketing initiatives for its Data, AI, and Analytics business unit. The role involves building strong brand positioning in the IT services market through integrated marketing strategies, public relations, analyst engagement, and strategic partnerships. The ideal candidate will work closely with leadership, pre-sales teams, and strategic partners to drive market visibility, customer engagement, and lead generation in a high-growth environment.

Key Responsibilities –

• Develop and execute strategic marketing plans aligned with business growth objectives and market expansion.
• Strengthen brand positioning through analyst relations and engagement with industry research firms.
• Lead public relations initiatives, including press releases, media relations, and engagement with industry journalists and influencers.
• Design and implement lead generation campaigns to build a strong pipeline of potential clients.
• Collaborate with pre-sales and solution teams to refine service offerings and value propositions.
• Drive customer engagement campaigns to promote new services and improve client retention.

Skills and Qualifications –

• Strong expertise in Strategic Marketing and Brand Management
• Experience in Marketing Communications, Promotions, and Media Relations
• Proficiency in Public Relations and Analyst Relations
• Knowledge of digital marketing platforms, CRM systems, and marketing automation tools
• Strong analytical and data-driven decision-making abilities
• Excellent communication, stakeholder management, and interpersonal skills
• Ability to work in a fast-paced, high-growth IT services environment
• Creative thinking with strong organizational and campaign management skills