Job Description

Job Title: App Growth Head ( B2C App)

Company Bajaj Finserv

Years of Experience: 12–14 years

Location: Pune

Role Type: Full-Time

Salary: Competitive, as per industry benchmarks

Eligibility

• Bachelor’s/Master’s degree in Business, Marketing, Digital Strategy, or related field
• 12–14 years of experience in app growth, digital product management, or marketing leadership
• Proven track record of driving user acquisition, engagement, retention, and conversion for large-scale consumer apps
• Experience leading mid-to-large teams (10+ members)
• Exposure to fintech, e-commerce, or consumer app domains (preferred)

Role Overview

As the Head of App Growth & Engagement, you will lead the end-to-end strategy, execution, and performance management of the Bajaj App. Responsible for driving adoption, engagement, retention, and monetization, you will manage a 15-member cross-functional growth team and collaborate closely with Product, Marketing, and Technology to deliver measurable business outcomes. This role demands a data-driven growth leader who can leverage AI-powered insights, performance marketing, and analytics to optimize user journeys and maximize app value.

Key Responsibilities

• Drive new user acquisition via performance marketing, ASO, and partnerships
• Scale app footprints by analyzing download trends and acquisition channels
• Design and execute engagement strategies to improve app stickiness and active usage
• Optimize product/feature visibility based on user behavior and analytics
• Implement initiatives to reduce uninstall rates and improve user loyalty
• Strengthen conversion funnel from first app interaction to transaction/business outcome
• Define, track, and optimize KPIs across acquisition, engagement, retention, and conversions
• Benchmark app performance against leading consumer apps (CRED, Navi, Paytm, Myntra, Porter, etc.)
• Lead and mentor a 15-member team, ensuring alignment with business goals
• Foster cross-functional collaboration with Product, Marketing, and Tech stakeholders
• Integrate AI-driven insights, personalization engines, and advanced performance marketing tools to enhance user targeting, personalization, and campaign ROI

Skills & Qualifications

• Deep expertise in app growth strategy, product management, and digital marketing
• Strong understanding of mobile app analytics, funnels, ASO, and user behavior
• Experience with AI/ML-based marketing tools and personalization engines
• Excellent leadership and stakeholder management skills
• Analytical mindset with the ability to translate insights into scalable growth strategies
• Strong communication, strategic planning, and execution skills