Job Description

Job Title: Principal Product Marketing Manager

Company: Adobe Inc.

Years of Experience: 8+ years of product marketing experience

Location: United States (Remote / Hybrid – location-based pay)

Role Type: Full-Time Role

Salary: $141,200 – $249,700 annually (based on U.S. geographic market and experience)

Eligibility:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• Proven experience in AI-native B2B product marketing
• Experience engaging enterprise customers in marketing, creative, or operations roles

Role Overview:

Adobe is seeking a visionary Principal Product Marketing Manager to lead the go-to-market strategy for AI capabilities across its Content Supply Chain offerings. The role focuses on shaping market perception, driving adoption, and positioning Adobe as the industry leader in AI-driven content operations.

You will collaborate cross-functionally to influence product strategy, define market positioning, and champion how Adobe’s AI transforms enterprise content planning, creation, and delivery.

Key Responsibilities:

• Lead the product marketing strategy and execution for AI across Adobe’s content ecosystem.
• Develop differentiated messaging and positioning showcasing how AI enhances content velocity, operational efficiency, and marketing performance.
• Partner with product and engineering teams to align roadmap with market needs.
• Create compelling enablement and educational content for customers, analysts, and sales.
• Conduct market and competitive research to identify AI trends, opportunities, and threats.
• Collaborate cross-functionally to support strategic deals, launches, and adoption programs.
• Represent Adobe as a thought leader at industry events, webinars, and executive briefings.

Skills and Qualifications:

• Strategic product marketing leadership
• Go-to-market planning and execution
• AI technologies: Generative AI, predictive modeling, automation
• Enterprise content lifecycle management

Preferred Experience:

• Familiarity with Adobe Workfront, Experience Cloud, GenStudio, Experience Manager, Creative Cloud, or similar platforms
• Background in work management, marketing operations, or content lifecycle management
• Demonstrated success launching and scaling AI-native B2B products