Job Description

Job Title: Digital Marketing Specialist

Company: Tanla

Years of Exp: 4+ years (Social Media & Digital Marketing)

Location: Mumbai

Role Type: Full-time

Salary: As per industry standards

Eligibility: MBA with strong digital and social media marketing expertise.

Role Overview

We are looking for a Digital Marketing Executive to lead social media strategy, drive organic growth, manage content creation, and strengthen Tanla’s online presence across platforms. The role involves social media campaigns, analytics, SEO, and basic website management.

Key Responsibilities

• Develop and execute social media strategies & campaigns to grow brand visibility and engagement.
• Manage daily content creation, posting, moderation, and community engagement across platforms.
• Track and analyse social media KPIs, SEO, and web analytics, preparing regular performance reports.
• Support employer branding & customer marketing initiatives, ensuring consistent brand presence.

Skills and Qualifications

• MBA with 4+ years’ digital marketing/social media experience, preferably in B2B/SaaS.
• Strong expertise in LinkedIn, Twitter, Facebook, Instagram, and tools like SocialBakers and TalkWalker.
• Knowledge of SEO, website management, Google Analytics, and Adobe Analytics.
• Creative, analytical, and skilled at building engaging content calendars for brand growth.