Job Description

Job Title: Brand Solution Associate

Company : The Good Glamm Group

Years of Experience: 2+ years

Location: Mumbai, Maharashtra

Role Type: Full-time

Salary: To be defined as per company standards

Eligibility:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
• Minimum 2 years of experience in brand management, marketing, or a related role.

Role Overview

We are seeking a dynamic and creative Brand Solution Associate to develop and execute innovative brand strategies that resonate with our target audience and strengthen our market position. You will collaborate with cross-functional teams to ensure consistent brand messaging across all touchpoints, drive integrated campaigns, and leverage insights from research and data to shape impactful solutions. This role is ideal for a creative thinker with strong analytical and project management skills, passionate about delivering meaningful brand experiences.

Key Responsibilities

• Develop and execute brand strategies aligned with company objectives and values.
• Define brand positioning and differentiators in the marketplace.
• Collaborate with marketing, design, and communication teams to ensure brand consistency across all campaigns and initiatives.
• Conceptualize and manage integrated marketing campaigns to strengthen brand visibility and engagement.
• Conduct market research to analyze competitor strategies, consumer insights, and emerging trends.
• Identify and pursue potential brand partnerships, collaborations, and sponsorship opportunities.
• Monitor campaign performance, track KPIs, and prepare reports with actionable insights.
• Continuously refine strategies based on data-driven analysis to maximize brand impact.

Skills & Qualifications

Technical & Functional Skills

• Strong understanding of branding principles, consumer behavior, and market trends.
• Proven experience in executing and measuring integrated marketing campaigns.
• Proficiency in analyzing campaign metrics and applying insights to improve results.

Professional Skills

• Excellent verbal and written communication skills.
• Creative thinker with innovative problem-solving abilities.
• Strong project management and organizational skills.
• Ability to work collaboratively within cross-functional teams.