Job Description

Job Title: Principal Product Marketing Manager

Company: Acquia

Years of Exp: 5+ years in B2B SaaS or enterprise software product marketing

Location: Remote - United States

Role Type: Full-Time Role

Salary: As per industry standards / Competitive

Eligibility: Bachelor’s degree required; MBA or advanced degree preferred

Role Overview:

Strategic and results-driven marketing leader responsible for driving go-to-market (GTM) success of Acquia’s new SaaS products through data-driven strategy, storytelling, and cross-functional leadership to achieve product adoption, growth, and market impact.

Key Responsibilities:

Develop and execute end-to-end GTM strategy and product launch frameworks; define positioning, messaging, and value propositions for SaaS innovations; collaborate cross-functionally with Product, Sales, and Marketing to enable sales success, manage release communications, and drive customer adoption.

Skills and Qualifications:

Proven product launch success in B2B SaaS; expertise in GTM strategy, market intelligence, pricing, and sales enablement; strong storytelling, analytical, and cross-functional leadership skills; data-driven mindset; experience in DXP/CMS/MarTech; familiarity with Product-Led Growth (PLG).