Job Description

Job Title: Associate - Video Production and Content

Company: Bajaj Finserv

Years of Exp: 3–5 years

Location: Viman Nagar, Pune

Role Type: Full Time Role

Salary: To be defined by the company

Eligibility:

• Bachelor’s degree in Communications, Digital Marketing, Advertising, or related field
• Exposure to AI-driven content creation preferred

Role Overview

We are seeking a creative and detail-oriented Video Content Manager to lead the execution of a video-led content strategy that drives product awareness, engagement, and conversions. The role combines copywriting, video production, project management, and performance tracking while leveraging AI and automation to scale video content across platforms. The ideal candidate will have strong storytelling ability, technical proficiency in video tools, and a deep understanding of customer behavior.

Key Responsibilities

Video-led Content Strategy:

• Execute a content strategy focused on increasing views, CTR, leads, and awareness
• Implement a multi-format, multi-language video framework

Production:

• Write and edit copy/briefs unique to each platform
• Manage the monthly production pipeline, review/edit all video content
• Collaborate with agencies, partners, and internal teams
• Explore AI-driven and automated production tools
• Drive improvements in CTR, views, and engagement

Project Management:

• Oversee creation of video formats (explainer, product demos, testimonials, etc.)
• Manage production schedules, budgets, and timelines
• Upload and optimize content across digital platforms with SEO best practices
• Maintain organized archives and documentation of video assets

Capabilities Development:

• Build scalable production and automation capabilities
• Explore Gen AI tools for content creation
• Identify and experiment with new video formats and trends

Customer Obsession & Governance:

• Ensure all content is error-free, brand-compliant, and customer-centric
• Establish a comprehensive video guidelines framework
• Maintain high editorial standards and governance checks

Performance Tracking:

• Track engagement and production metrics via Google Analytics and other tools
• Generate insights and reports to optimize performance
• Continuously refine content strategy based on data

Skills and Qualifications

Technical & Creative Skills:

• Proficiency in video editing tools (Adobe Premiere Pro, Final Cut Pro)
• Familiarity with graphic design tools (Adobe After Effects, Photoshop)
• Hands-on experience in copywriting and editing
• Strong storytelling and visual communication ability

Professional Skills:

• Strong project management and multitasking abilities
• Creative problem-solving with structured thinking
• Strong communication and collaboration skills
• Passion for emerging tech, AI tools, and fast-paced environments

Preferred:

• Prior experience in digital marketing/video content strategy
• Knowledge of customer journey mapping and data-driven content decisions